Once upon a time, in a country located at the heart of Africa, there was a place called Eko Market. Eko Market was a place not only that appeals to the local community but also to the tourists. Everything was sold in this market ranging from household’s goods, fashion accessories to electronics and construction materials. The overall feel of the market and the crowd represented the life of the vibrant people living in this community quite well.
Life was good, things were easy! Till many challenges start arising: economic recessions, buying power decreasing, foreign competition rising (Chinese penetration), hectic pace of life, Borders got wide opened (Accords APE) putting Eko Market near to death.
Then started a new trend! The digital economy arises. EkoMarket was re-born, this time as a hub, stronger and confident than before, giving back to the community his strength and getting in line with the world trend!