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Harvard Business Review on Marketing
If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.
Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:
• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making styles
• Frame goals around common interests
• Build consensus and win support
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Teams
| Pharmacy | |
| Description | 180 pages Harvard Business Press Harvard Business School Press |
