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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
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This audio edition introduces us to the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like. |
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| Description | Hardcover: 240 pages Publisher:Gildan Media (March 7, 2013) Language: English ISBN-10: 1591845777 ISBN-13: 978-1591845775 Product Dimensions: 6.2 x 0.8 x 9.2 inches Shipping Weight: 14.4 ounces Length:388 minutes |
- Product Code: Audio book
- Availability: In Stock
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- Ex Tax: 3,000FCFA
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