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Good to Great: Why Some Companies Make the Leap...And Others Don't
Jim Collins uses a systematic approach to look in depth into these companies and see what really makes them great. With that said, there are a couple companies that should either be reevaluated or may have not “keep up with the times”. Case in point, Circuit City & Fannie Mae. Though business is volatile and anything can happen but with as much analysis as his team should have done, there should have been some sort of “take away” from this. The book has many one liners that make remembering key points easier. Using his criteria for the “good to great selection process” makes his data and analysis much more substantial then someone just spouting what they “feel” makes a great company.
This is still, form my point of view, a great book to read as there are many things that are very useful. Jim references the UCLA bruins winning a NCAA championship and remarking that even though their coach John Wooden was a legend he had coached the team for 15 years before their first championship. Greatness takes time to mold and create and doesn’t happen over night. What I took as some of the best advice, “…every good-to-great transformation followed the same basic pattern – accumulating momentum, turn by turn of the flywheel – until buildup transformed into breakthrough.” The book is filled with many motivational and good forms of advice to follow which can in fact help drive a good company to greatness.
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