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The Macintosh Way
The book was written in 1989 (on a Macintosh SE!) after Guy Kawasaki left Apple, and, in his own words, the book aims to explain what the Macintosh division was trying to do. The preface reads:
This book is about doing the right thing and doing things right. It is meant for dreamers, revolutionaries, Macintosh aficionados, and all the people who want to learn about the Macintosh Way. It is aimed at the inner circle, and it is not meant to appeal to the largest possible audience or the lowest common denominator.
It’s about 200 pages long and a good read for anyone interested in the topic of Apple, Apple history, the companies past, marketing, or even just the history of business and technology in general.
- Product Code: ebook
- Availability: In Stock
- 2,000FCFA
- Ex Tax: 2,000FCFA
Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms
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How to Get Ideas
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The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
The world's leading expert on the global software industry and coauthor of the bestseller Micros..
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The Five Most Important Questions You Will Ever Ask About Your Organization
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Innovation and Entrepreneurship
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Management Challenges for the 21st Century
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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