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Positioning- The Battle for Your Mind
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| This audio edition explains why "positioning" products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised. |
| Pharmacy | |
| Description | Positioning- The Battle for Your Mind |
