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Rules to Break and Laws to Follow
In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers.This audio edition offers sound advice as you plan for the expected and unexpected developments ahead for your organization. Read by the authors
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| Description | Download Audio Duration: 7 hours and 2 minutes Type of program: Audio book Version: Full version Publisher: Brilliance Audio Date of publication: 15 May 2008 English language ASIN: B01DJ8I38U |
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