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The Do-It-Yourself Lobotomy
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Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies
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| Description | Kindle Edition File Size: 4452 KB Simultaneous Device Usage: Unlimited Print Length: 240 pages Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits Publisher: Wiley; Edition: 1 (May 11, 2007) Sold by Amazon Digital Services, Inc. Additional taxes may apply. English language ASIN: B000PY4KB6 Voice synthesis: Enabled X-ray : Not activated Word Wise: Enabled Enhanced Composition: Not Enabled |
