MBA l essentiel du management
The best French business teachers have come together to produce a unique book which gives a complete view of management up-to-date latest developments in practices. The major themes taught in the MBA are presented and developed Political Economy Leadership Strategy Marketing Operations management Marketing Human ressources Organization Finance Risk management. Each chapter begins with a review of fundamentals and then offers two in-depth articles on the most critical issues in the field. Managers will appreciate a book that will allow them to update their knowledge and revise their basics. MBA and EMBA students will find a useful complement to their courses and a summary of the concepts taught to them.