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Les fondamentaux de l'entreprise
Understand how the five functions of the company converge towards the same objective. The means of analysis essential for the implementation of the management tools. A synthesis work in the five main disciplines of management. The basics of a synthetic understanding of management. This book covers the main functions of the company. It starts with marketing because no company can sustainably survive without being connected to the expectations of its current and potential customers. It then deals with production, which must offer the means to respond to market analysis. They succeed financial management, guide and censor of good management, as well as human resources management which holds the keys to the vital energy of the company. Finally, the strategy, as a synthetic tool for reflection and action at the service of the company, completes the manual. It is a veritable management manual, written by renowned academic experts, who have been able to compare their teaching and management practice. They have ensured that each principle, technique and management tool is presented in a simple, usable form that can be further developed.
| Pharmacie | |
| Description | Broché: 210 pages Editeur : Editions d'Organisation; Édition : 3e édition (3 décembre 2004) Collection : Les indispensables de la gesti Langue : Français ISBN-10: 2708131842 ISBN-13: 978-2708131842 Dimensions du produit: 21 x 15,4 x 1,8 cm Moyenne des commentaires client : Soyez la première personne à écrire un commentaire sur cet article |
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