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The Commitment Engine
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses.
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker.
| Pharmacie | |
| Description | Téléchargement audio Durée : 6 heures et 17 minutes Type de programme : Livre audio Version : Version intégrale Editeur : Gildan Media, LLC Date de publication : 17 octobre 2012 Langue : Anglais ASIN: B01DJU59XA |
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