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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis
In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers.This audio edition offers sound advice as you plan for the expected and unexpected developments ahead for your organization. Read by the authors
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| Description | Téléchargement audio Durée : 7 heures et 2 minutes Type de programme : Livre audio Version : Version intégrale Editeur : Brilliance Audio Date de publication : 15 mai 2008 Langue : Anglais ASIN: B01DJ8I38U |
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Crucial Conversations Tools for Talking When Stakes Are High Second Edition
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