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Petites strategies de marketing d entreprise tout-en-un pour les nuls
Overview
Small Business Marketing Strategies All-In-One For Dummies by Consumer Dummies
6 Books in 1
Generate high-impact marketing campaigns
There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top.
6 Books Inside...
- Setting Up Your Marketing Foundation
- Getting Started with Your Campaign
- Content Is King: Content Marketing
- Using Social Media
- Incorporating Traditional Marketing
- Measuring Results
About the Author
The U.S. Chamber of Commerce is the world's largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.
Table of Contents
Introduction 1
Book 1: Setting Up Your Marketing Foundation 5
CHAPTER 1: Framing the Marketing Process 7
CHAPTER 2: Defining Your Customers 17
CHAPTER 3: Sizing Up the Market 49
CHAPTER 4: Setting Your Goals 61
Book 2: Getting Started with Your Campaign 73
CHAPTER 1: Tech Tools to Have 75
CHAPTER 2: Making the Business Case for Social Media 105
CHAPTER 3: Plotting a Social Media Marketing Strategy 131
CHAPTER 4: Managing Your Cybersocial Campaign 157
CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media 179
Book 3: Content Is King: Content Marketing 235
CHAPTER 1: Growing Your Brand with Content 237
CHAPTER 2: Creating a Content Marketing Strategy 259
CHAPTER 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277
Book 4: Using Social Media 301
CHAPTER 1: Marketing and Communicating with Twitter 303
CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign 325
CHAPTER 3: It’s All in Your Image: Instagram and Pinterest 349
CHAPTER 4: Marketing Yourself and Your Business with LinkedIn 373
CHAPTER 5: Being Prepared for What’s Next 389
Book 5: Incorporating Traditional Marketing 415
CHAPTER 1: Creating Marketing Communications 417
CHAPTER 2: Generating and Placing Print and Outdoor Ads 435
CHAPTER 3: Broadcasting Your Message 455
CHAPTER 4: Snail-Mailing and Emailing Your Customers Directly 469
CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More 487
FOR SCREEN VIEWING IN BPA ONLY
Book 6: Measuring Results 505
CHAPTER 1: Delving into Data 507
CHAPTER 2: Comparing Metrics from Different Marketing Techniques 523
CHAPTER 3: Making Decisions by the Numbers 545
Index 559
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