The Starbucks Experience
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| This audio edition reveals how Starbucks turned a cup of coffee into a worldwide business phenomenon, and offers key leadership principles to transform ordinary ideas into extraordinary experiences.You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. |










































