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Think Like Your Customer-A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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| In this audio edition, a Fortune 500 consultant offers sales and marketing professionals a powerful framework for understanding the inner workings of a business and uses that information to develop a strategy for influencing how and why the customer buys. Read by the author.
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. |
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| Description | Think Like Your Customer-A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy |
