The Do-It-Yourself Lobotomy
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies
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| Description | Format : Format Kindle Taille du fichier : 4452 KB Nombre de pages de l'édition imprimée : 240 pages Editeur : Wiley; Édition : 1 (11 mai 2007) Vendu par : Amazon Media EU S.à r.l. Langue : Anglais ASIN: B000PY4KB6 Synthèse vocale : Activée X-Ray : Non activée Word Wise: Activé Composition améliorée: Non activé |









































